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Editorial DesignMagazines built page by page, deadline by deadline.
Graphic design · Branding · Marketing
Make your business look like it means business.
I turn scattered ideas into clear, useful brands, publications and marketing pieces, built for real businesses and real deadlines.
- 21+
- years designing
- Print + digital
- from one studio
- Stayner, ON
- working near and far
Featured disciplineEditorial design
Editorial✦
Branding✦
Advertising✦
Packaging✦
Digital✦
Web
Selected work
One designer.
A very wide toolbox.
From the first logo sketch to the finished magazine, storefront or campaign, every piece is designed to be clear, practical and unmistakably yours.
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Print AdvertisingAttention first. Message clear.
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BrochuresInformation shaped into something worth reading.
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Product & PackagingShelf-ready design with a strong point of view.
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Social Media ReelsShort-form motion designed to stop the scroll.
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Social & DigitalCampaign graphics ready to run.
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Photo RestorationDamaged memories carefully brought back to life.
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Direct MailPrint pieces designed to earn the open.
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Logos & BrandingFlexible identities built for everyday use.
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SignageBig messages, readable at a glance.
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Web DesignClear, approachable sites for small businesses.
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Window DisplaysPhysical spaces turned into brand moments.
Good design is not decoration.
It should make the next step obvious.
I’m Lily Lapchuk, the designer behind Picalily. For more than two decades, I’ve helped small businesses, publishers and community organizations turn complicated ideas into work people can understand and use.
Read what clients sayKind words from clients
Trusted to make the work better.
She constantly goes above and beyond and never disappoints. I would recommend her services in a heartbeat.
Her work to date has been fun and creative, and always exactly the style and message I’m looking for.
Lily is a professional who excels at making each project the best it can be, while staying on time and on budget.
Have something in mind?
Let’s make it clear,
useful and memorable.
Tell me what you are working on, even if it is still a little messy.
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